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What is Semrush, and how does it work?

Well, Semrush is an SEO tool. And that is all for today, thank you for reading. Bye!


Nah! I am kidding! But to understand better what is Semrush, first, we need to understand what is an SEO tool. 


The abbreviation of SEO is the meaning of Search Engine Optimization. In other words, the function is to optimize and position the search engines. With this process, it is possible to improve the visualization of the website and in this manner, it obtains organic results in quality and quantity, in other words, without any payment.


Now that we already know what it means, we can say that an SEO tool helps you to analyze the competition and come out with a more effective strategy. 


About Semrush


As an SEO tool, it does its work of keyword research, looks for backlinking opportunities, tracks the keyword strategy your competition uses, runs an SEO audit of your blog, and lots more.


Also, Semrush tracks things like the copies of AdWords ads and their positions, competitor analysis, the organic position of a domain or landing URL on Google’s SERPs, Cost-Per-Click (CPC), etc. More than that, has a massive database of over 20 billion keywords and 808 million domains crawled, which allows making a huge impact on your content marketing from strategy, to research, to optimization, and beyond. 


And why use Semrush?


Because it has tons of features, reports, and functions designed to help marketers climb the SERPs. And here we are going to teach you a few.

  • More Effective Keyword Research: Keywords are how customers find you. Semrush can help you find different keyword variations associated with a particular root word, this helps you to understand better how people actually search online. 
  • Analyze Your Site’s Performance: Before analyzing your competitors, you have to analyze your own site first. This Semrush is good since it can take a deep dive into your site’s performance in just a few clicks. 


For example, the “Domain Overview” tool offers you a snapshot of your current organic and paid traffic, backlinks, and performance in search. 


  • Investigate the Competition: Semrush has the “Organic Research tool” which can give you a deeper look at your competitors and the “Keyword Gap tool” that can also compare your keyword profile with your competition to identify gaps in their strategy own.


  • Generate New Content Ideas: If you have problems creating new content, this SEO tool has a great tool for brainstorming new content ideas called the “Topic Research tool” which gives you subtopics and examples about how to cover them.


These are some of the tools that Semrush has, I hope they will call your attention to take a look at their website and if possible hire their service.